Marketing Your Home
An overview of the Edwards approach to marketing your home
With so many estate agents to choose from, it can be quite difficult to sift through the myriad of claims and marketing promises and arrive at the best choice for you and the successful sale of your home. Here at Edwards we are so confident in our ability to represent and market your property that, unlike other estate agents, we have NO TIE IN PERIODS, leaving you free to judge us solely on our performance and professionalism.
An accurate valuation for your property is the single most important factor in achieving a successful sale of your property in the shortest possible period.
- We never overprice your property, like some agents, to impress you and win your business
- No more weeks of no interest and no viewings followed by a price reduction and the negative impression that creates
- We combine our decades of experience and local knowledge to prepare an accurate valuation, supported by detailed evidence
This creates the optimum level of real interest in your property from today’s perceptive buyers and stimulates viewings from day one.
CORRECT PRICE + VIEWINGS = SOLD
Whilst traditional marketing methods are still very important, the Internet has now made it possible to search for properties from the comfort of your armchair and even on the move. Our marketing packages are comprehensive and include the following:
- High quality brochures
- Professional photography
- Floor plans in 2D and 3D plus interactive plans on websites
- Local press advertising and targeted magazine features
- Digital marketing via property portals, social media, email campaigns and of course our own website
- Two modern and fully featured offices with highly experienced staff to represent your property during office hours
All of our online property information is fully accessible from all fixed and mobile devices giving your property the largest possible audience when combined with traditional print based advertising.
HIGH QUALITY MARKETING + LOTS OF ENTHUSIASM = VIEWINGS
A recent Rightmove customer survey discovered that:
- 78% of sellers rated having a floor plan as ‘very important’
- 47% of sellers would not instruct a valuation from agents that didn’t feature floor plans in their property listings
- 37% of buyers are less likely to enquire about a property without a floor plan
- 1 in 5 potential buyers would ignore a property listing completely if a floor plan was not included
Our high quality 2D and 3D floor plans showcase the layout of your home perfectly, helping prospective buyers understand quickly the layout of your property and lets them see just how the accommodation would work for them.
FLOOR PLANS – DON’T GO TO MARKET WITHOUT THEM!
At Edwards we really do believe that a picture tells a thousand stories. Using the latest digital cameras and lenses we maximize the visual impact of your rooms in order to tempt buyers to view the property. To prepare your home for the photographer you should:
- De clutter and tidy each room and remove any unwanted nick nacks
- Put the lights on – table and floor lamps help to create a warm and inviting look
- Open curtains and raise blinds
- Clear work surfaces and tables and remove toiletries from bathrooms
- For external photographs make sure your garden and exterior are in tip top shape
AND THEN LEAVE THE REST TO US!
At Edwards, we offer accompanied viewings as standard for all our client properties. Our experienced viewings manager will not only help showcase the features of your home to prospective buyers but will also be on hand to give information about the local area, schools, shopping and transport if needed. Always remember that we are very experienced in conducting viewings and supporting the sales process – rather than just following a viewer around your home!
ALWAYS GOING THE EXTRA MILE FOR ALL OF OUR CLIENTS!
"Nothing was ever too much trouble"
Thank you so much for all your help and advice during the last few months. Your company made us feel cared about and as if we were the only clients you had. Nothing was ever too much trouble and we really appreciate it. It is as though we are leaving friends. Thank you again!
"Extremely professional and friendly service"
From my first call to arrange a viewing to collecting my keys, I received a first class, extremely professional and friendly service from the team at Edwards. They were very accommodating with viewing times, the negotiations were dealt with professionally and I was updated with progress without feeling pressurised. Even after I moved in Edwards remained very helpful. My whole experience of purchasing my new home was stress free. I will be recommending Edwards to friends and family. Thank you - I love my new home!
"We wanted accurate valuation advice"
From start to finish we were very impressed with the level of service we received from the team. We chose Edwards as we wanted accurate valuation advice from an agent with local knowledge. We got this from Alex and then excellent ongoing support right up to completion from the rest of the team.
"Took them four days to find a buyer!"
Excellent, professional and polite staff. Bent over backwards to sell our home. Took them four days to find a buyer! Made the selling of our first home quick, easy and stress free. I couldn't recommend them highly enough!
"Outstanding - the utmost courtesy and professionalism!"
Our experience with the Edwards team in Heaton, Bolton was outstanding. We were supported throughout with the utmost courtesy and professionalism. They were sensitive to all our needs, international and personal. All hurdles were dealt with promptly. Excellent job!
"Sound advice and excellent communication"
I was absolutely delighted to receive a superb, professional service from Edwards. Sound advice and excellent communication made me confident that the marketing and sale of my property was in very good hands. Many thanks to Deidre Golding and her team for bringing that about successfully. I would not hesitate to recommend Edwards to any potential sellers!
"So much easier than we expected"
This was our first purchase and Edwards were very helpful in explaining anything we were unsure about and made the whole process so much easier than we expected. We were kept well informed at every stage of the purchase by Edwards, even when our own solicitor was difficult to get hold of!
"I have no hesitation in recommending Edwards"
All the staff were very helpful and eased what could have been a difficult sale. They were all very professional and I have no hesitation in recommending Edwards to other sellers!
"Several buyers for it within a few days"
Because of the great service we received when buying through them, I didn't hesitate to entrust the sale of my late mother's property to them. Communication was great throughout and they had several buyers for it within a few days. They were able to secure a good price and the whole process was seamless!
"Sold our house very quickly"
Very happy with every aspect of Edwards' services. Helpful, efficient and sold our house very quickly, making the house selling process a lot less stressful!
"The difference in service levels was amazing"
An excellent service from start to finish. Everyone we dealt with was very professional and wanted to do a good job for us. We had been with another Bolton agent and the difference in service levels was amazing!